Agency Experience

A portfolio of digital campaigns, social media and event collateral created during my time as a Digital Content Specialist at ArchiPro, working with architecture, interiors and design brands across Australia and New Zealand. My contribution spanned campaign concept development, copywriting, image curation, graphic design and multi-channel production across paid social, EDMs, websites and digital publications.

  • Created for ArchiPro's fortnightly Curated Collection digital publication, distributed across New Zealand and Australia to an audience of over 60,000 subscribers. My role included content planning, image curation, copywriting and campaign production, with each edition showcasing products, projects and editorial content from leading architecture and design brands.

Multi-Channel Event Creative

  • A multi-channel suite of event collateral developed for ArchiPro’s Home Design Evening 2026, adapted across digital placements including EDMs, stories, reels, newsfeed and banner formats. My contribution included image curation, asset preparation and campaign rollout across multiple channels to maintain a cohesive and recognisable visual presence.

Paid Digital Marketing Campaigns

Channels: Digital publications · Meta · Pinterest · EDMs

  • Paid marketing campaigns delivered end to end—from interpreting client briefs and establishing creative direction through to copywriting, asset production, publishing and performance reporting for architecture and design brands across Australia and New Zealand. I frequently led the creative direction on behalf of time-poor clients or those requiring strategic guidance, shaping the campaign approach, messaging and visual execution.

Organic Social Media

  • Selected social media work created during my time as a Digital Content Specialist at ArchiPro. My contribution included content strategy, social calendar planning, copywriting, project and asset curation, image selection, scheduling and publishing across Australian and New Zealand channels. Working collaboratively with the wider team, I helped maintain a high-volume content programme of up to five posts per day, contributing to ArchiPro’s Instagram audience growing beyond 100,000 followers.

Selected work produced by Poppy Hewison during her employment with ArchiPro. ArchiPro and client logos, campaign systems, photography and supplied assets remain the property of their respective rights holders. Reproduced with permission for non-commercial portfolio purposes. My individual contribution is described beneath each project. No endorsement or continuing affiliation is implied.