Branding Design.
Brand Identity -
Communities Against Alcohol Harm
As a freelance graphic designer, I created a refreshed brand identity for Communities Against Alcohol Harm (CAAH), including a new logo, visual system, business cards, printed collateral and a custom WordPress website.
The rebrand modernised CAAH’s visual presence while reflecting its community-led values. Using client imagery as a starting point, I developed a colour palette and identity direction centred on unity, resilience and collective action.
Brand Identity & Event Collateral
Grey Lynn 2030 & Electrify Grey Lynn
I reimagined the visual identity for Electrify Grey Lynn, a not-for-profit organisation focused on accelerating home and transport electrification within Auckland’s Grey Lynn community. The project included iterating on the existing logo design and developing visual direction with modern iconography, creating event collateral for digital channels, and producing branded assets for the organisation’s social media platforms. The resulting identity established a bolder, more cohesive presence and strengthened the clarity and recognition of its sustainability messaging across digital touchpoints.
