Branding Design
Rebranding Project for Communities Against Alcohol Harm (CAAH)
As a freelance graphic designer, I delivered a complete rebrand for Communities Against Alcohol Harm (CAAH), developing a new logo, visual identity and supporting brand system. The identity was applied across business cards, printed collateral and a custom WordPress website, which I designed and built from the ground up to create a consistent experience across print and digital touchpoints.
The rebrand aimed to modernise CAAH’s visual presence while more clearly reflecting its community-led values. Using client-supplied imagery as a starting point, I explored colour, composition and visual references through moodboarding to establish a direction centred on unity, resilience and collective action. The final identity uses visual storytelling to strengthen the organisation’s message of community advocacy and shared purpose.
I reimagined the visual identity for Electrify Grey Lynn, a not-for-profit organisation focused on accelerating home and transport electrification within Auckland’s Grey Lynn community. The project included iterating on the existing logo design and developing visual direction with modern iconography, creating event collateral for digital channels, and producing branded assets for the organisation’s social media platforms. The resulting identity established a bolder, more cohesive presence and strengthened the clarity and recognition of its sustainability messaging across digital touchpoints.